You can use Enlyft’s filters to help you home in on your target market when researching accounts, prospecting one-to-one, or running marketing campaigns at scale* (*requires the Workflow Management Add-On to the Professional plan).
To use the filters:
Go to Discover, located in the l navigation panel on the left;
Choose the appropriate filters from the drop-down menu to help you identify your Ideal Customer Profile
All Filters
Technology
Include or exclude technology products, vendors, or categories to identify your target accounts. When listing multiple technologies, you will find accounts using either/or both selected technologies - i.e., accounts using either Technology A or Technology B or both. To learn more about the technologies
Enlyft covers and how they are categorized, please visit enlyft.com/tech.
Products: the end product being used
Vendors: the company developing the product
Categories: high-level business area that organizes Vendors and Product
Dataset (Saved Accounts)
Search within your previous saved accounts. You can choose all Saved Accounts or choose specific saved datasets. Utilize the other filters to slice and dice your results.
Location
Search by region (e.g., APAC, Latin America) country, state (US and Australia), Province (Canada), or metropolitan area (US). For accounts with multiple locations, we default to the company headquarters. You can include or exclude one or more location.
Industry
Search by the Enlyft defined Industry classification or NAICS code and description. You can include or exclude one or more industries.
Employees
Number of employees at a company as assigned to our predefined ranges.
Revenue Range
Annual revenue, in USD, of a company as assigned to our predefined ranges.
IT Spend
The annual estimated IT spend, in USD, of a company as assigned to our predefined ranges. Enlyft uses proprietary algorithms to estimate IT Spend and validates results against publicly known sources for accuracy.
Cloud Adoption
Measures adoption of hosted cloud infrastructure from Azure, AWS, Google Cloud, and other similar hosting providers. The high, medium, low score is calibrated relative to companies of similar size and in similar industry. Historically, an organization's propensity to buy cloud-based products correlates strongly with their Cloud adoption score.
SaaS Adoption
Measures a company’s adoption of SaaS products. The high, medium, low score is calibrated relative to companies of similar size and in similar industry. Historically, an organization's propensity to buy SaaS-based products correlates strongly with their SaaS adoption score.
Website Rank
Enlyft calculates the popularity of a company's main domain name using global data sources that estimate unique visitors, page views, DNS requests, and more. The lower the number of the website rank, the more recognizable the brand is on the web. For example, the top 1k websites include some of the most popular websites - e.g., Facebook, Amazon, and YouTube.
Company Stage
Target startup companies based on the most recent funding round they have received. For example, Seed or Series A funding rounds are typically for early-stage startups, whereas Series C and higher is for more established companies.
Last Funding Date
Date of the most recent funding event as assigned to one of our predefined ranges. No data means that we do not have funding round information for this account.
Employees by Job Function
Employee count for a job family as assigned to one of our predefined ranges
Buying intent
Identify accounts with surging buying intent for a particular solution or product.
Additional filters: Additional filters may be available depending on your Enlyft plan or solution. If you have any questions regarding additional filters, please contact us using the chat button in the bottom right-hand corner of the Enlyft Application.
HELPFUL HINTS
Interested in accounts that are using multiple technologies? If you have saved an account list using Technology A, you can create a saved search within your saved accounts to see if any of the accounts are also using Technology B. Apply the filter Technology: Include/Exclude.
Create segments based on geographic territories: If you have saved accounts across a wide geography, use the Location filters to create smaller geographic territories. For example, if you saved accounts in Location: US, create a saved search based on states CA, OR, WA for your West Coast Sales Territory Manager.
Use the Dataset (Saved Accounts) Filter to segment for A-B Testing of sales and marketing campaigns: Play with filters for different campaigns. For example, try a campaign aimed at startups with recent funding events by selecting Filter: Last Funding Date.
Find accounts surging in Buying Intent: Add the filter "Buying Intent" and choose all your Saved Accounts or specific Datasets to prioritize your pipeline.
Saved Searches are dynamic: The accounts within a Dataset will be automatically updated based on your total saved accounts and the criteria selected. For example, if you create a saved search for accounts in California, and then save additional accounts in California, those new accounts will automatically be added to the saved search.