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Buyer Persona Settings

Written by Tara Warnock

Enlyft provides customers with flexible configuration options on how to access contacts within the Enlyft application. When you visit the Buyer Persona setup page, you can configure the following:

Description of the different options

Show inferred emails: Enlyft has rich coverage on verified business emails. For the emails we were not able to verify, we offer access to inferred emails. These emails are based on the most common email patterns that our algorithms identify within each company. Inferred emails still need to pass our internal quality thresholds before being surfaced in our product. In addition, any inferred email customer wants to save will be validated in real-time for availability and deliverability.

Customers can differentiate the different emails by the confidence icon we show for each individual email:

this icon identifies emails that have been validated.

this icon identifies emails for which we have lower confidence but that are likely accurate.

this icon identifies inferred emails that are still pending validation.

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