The Account Fit score indicates how well a target account fits your ideal customer profile or if it’s outside your total addressable market.
With Enlyft Account Fit, you define both your total addressable market (TAM) and your ideal customer profile (ICP) across various criteria such as Location, Industry, Technologies used, etc. Enlyft then scores all the accounts in your TAM from the best matching accounts to low match accounts.
Once the Account Fit is defined, Enlyft shows the account fit score for each account and the criteria it matches. The score can be High, Medium, Low, and Outside TAM. This saves a huge amount of time during outbound and inbound prospecting, as you don’t have to go through tons of information and you can instantly tell if an account fits your target profile and why.