Once you have set up your buying signals and account fit, you’ll start seeing the account fit, buying signals score, and associated details on the account insights page for any account you visit. The two scores help you immediately qualify whether the account fits your ideal custom profile and whether the signals are showing strong need and interest in the solution you are offering.
The account fit section shows the score and all the TAM and ICP criteria the account is matching. When the account is not within the TAM you can see which required criteria it is not matching. When an account is within TAM but has a lower account fit score, you can see which best ICP criteria it’s not matching.
The buying signals section shows the overall score and the summary of all the buying signals from the last 12 months. Accounts are given higher buying signal scores based on the types of signals, the magnitude of the signals, and the recency of the signals. The keywords in the summary show which topics they are interested in.